That's more of a quick but very important announcement, especially for those that use Twitter as a media buying channel.
So, how many of you are using Twitter? Hmmm, not sure we’re seeing too many hands in the air there. However, if you do use it or are planning to do so, here’s something new for you.
They are launching a new takeover format called the Promoted Trend Spotlight.
What does it do? This new format allows you to take up premium placements in the top section of Twitter’s Explore tab.
How does it work? Just like Promoted Trends, which show up as 24-hour takeovers on the Trends list, these Promoted Trend Spotlight supports 6-second videos, GIFs and static images.
The creative appears at the top of the Explore tab for the first two visits per user per day. Once it’s been viewed twice, the placement then moves to the standard ‘Promoted Trend’ placement and organic editorial content gets pushed back into the Spotlight placement.
The placement and messaging can be further optimized by switching up the creative throughout the day.
This new format is currently available to all advertisers in the US, UK, and Japan on both mobile and desktop. In the coming months, it will extend to 12 additional markets, including Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.