We need to create more of these posts so that we emphasize on the importance of email marketing. Here below are some ways you can utilize in your efforts. Let’s dive into them:
1. “Going organic”: User-generated content (UGC) has been pretty hot this year when it comes to Facebook Ads. Why not include it in email as well? 82 percent of customers consider user-generated reviews extremely valuable, and 70 percent will look for reviews or ratings before making a purchasing decision.
You’re probably one of them. And if you don’t have enough UGC, reach out to your clients and give them something back in exchange for some love for your business.
2. Responsive interactivity: This is about keeping your leads engaged and engrossed. Here are some best practices:
Use animated CTAs, such as GIFs.
Make use of rollover or mouse-over images. These allow readers to see an alternate view of your products when their cursor hovers over something and keep them highly engaged. Yes, you can embed this into emails using Accelerated Mobile Pages (AMP)
Surveys: Another way to keep your customers stay spend more time on your emails.
Make long emails more compact using accordion-style.
3. Accessibility: How can you work this out?
Mobile friendly messages. Since many people are resorting to voice assistants, make your messages short as it’s better both for readers as well as listeners. Avoid big blocks of text.
Now go and implement them in your email strategy! If you need help you can always get with one of our experts on a Free strategy call by clicking HERE on this link.