Pinterest carries a lot of authority when it comes to beauty products and this new feature has the potential to be a big grab for retailers looking to connect with more customers in a more interactive way.
Which new feature are we talking about? “Try On”, a new augmented reality (AR) powered feature that allows users to virtually test lipstick shades to see if they suit their complexion.
Users can then either save the Pin for later or buy through the retailer’s site using the “Shop the look” feature.
How does it work? Powered by Pinterest’s proprietary visual search technology called Lens, it allows users searching for “lipstick” or “lipstick shades” to select the “Try On” option. Users can then swipe through up to 25 different lipstick shades and try them on.
Once a user finds a shade they like, they can opt to save the Pin for later or shop right away.
This new Try On feature won’t use any skin filtering or smoothing enhancements, which according to Pinterest, shows users the most realistic version of how the product would look on them.
Well, a lot of players in the market are getting serious about AR, but given the clout Pinterest has in the beauty segment this could shape up to be a big grab for retailers in the beauty niches.
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