We just receive an email from our personal Pinterest account manager in which he says "Joining the Verified Merchant Program is another way to ensure you reach shoppers on Pinterest—in addition to uploading your catalogandpromoting your products."
Some program benefits of the program are that you get enhanced distribution in shopping experiences where they see higher clickthrough and conversion rates. Those include related products—the Pins that appear under the “Shop more like this” heading on Pin closeups.
You’ll also get an exclusive badge on your profile and product Pins, early access to new measurement tools, a special Shop tab on your profile—and the trust of more shoppers aka social proof.
Connect your catalog to Pinterest and you’ll get a special shop tab on your profile. This puts all of your shoppable products in one, easy-to-find place.
Products from verified merchants can show up within dedicated shopping experiences like related Pins. This puts your products right in front of people looking for new brands.
That's it for this short blog post but click HERE if you want to learn more about the Verified Merchant program and apply to it.