How To Structure A Facebook Retargeting Campaign And Turn $8K into $132K


Out of transparency, creating the exact same campaign may not result in the same outcome, however, that's a great start and definitely an amazing way provided by one of our experts to scale your retargeting campaign to the next level.

It’s a high-ticket store with a solid brand and customer service. The AOV is around $100-150.


So, what's in the campaign?


DPA Retargeting: DPA campaigns are powerful, and this is how we set them up:


One campaign, with 10 ad sets targeting the following audiences:


5x Website views audiences, each one excluding ATC 7, 14, 30, 90, 180 days.5x ATC audiences, each one excluding Purchases at 7, 14, 30, 90, 180 days.


Note: Keep in mind that you will have some overlap here!


Manual retargeting: Here we run conversion campaigns, starting with at least five ad sets. These are the audiences to hit:


  • FB Page Engagers;

  • Instagram Page Engagers;

  • Post/Ad Engagers;

  • Saved Post/Ad;

  • Website Visitors;

  • Add To Cart;

  • View Content;

  • Initiate Checkout;

  • Video Views (25%,50%,75%,10s);


Each one of them is on a 180-days basis. Although, if the size is too large, he breaks them down like in the DPA campaign.


Talking about creatives, it’s better to use different formats than the ones used for cold campaigns. His tip is to create GIFs because they catch attention and it’s easy to create a lot of variations, providing fresh content for users constantly.

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