How To Get Your Google Shopping Products Listed In Organic SERPs


We heard of an announcement that Google sent to many Merchant Account holders yesterday.


It was about the launch of a new feature offering called “Surfaces Across Google” (SAG).

This is the link to the official announcement.


Well, let’s first understand what it means and what it really does. In simple terms, SAG is basically Organic Shopping Ads or free product listings in Google’s SERPs.


As Google says in their announcement “Just as we don’t charge sites to be part of the Google Search index, participating merchants are eligible to appear on Surfaces Across Google results for free.”


Eligibility Criteria for these organic Shopping Ads? Merchant Accounts fulfilling one of these two criteria will show up on Surfaces Across Google automatically:

You have (correct) structured data markup on your product pages.You submit a feed through Google Merchant Center.


Google suggests adding the following Product attributes to become eligible: id, title, description, link, image_link, price, brand, gtin.


How can you check if your Merchant account has SAG activated?

Head to the Tools section of GMC and select the “Surfaces across Google” link. There you can find out whether this feature is active on your account.


You will also be able to check other aspects of the program, such as your Product and Business Information. You can even include the Shipping Policy page from your website, which Google may choose to use in some SERPs.


Are there any other optimizations available to ensure Google shows your products in SAG? Well, even though it’s a new feature, there actually are a few things you could do.


Google recommends adding these essential attributes to your feed for products:


  • Item_group_id (for grouping product variants)

  • Color (primary color)

  • Size, pattern, additional_image_link (up to 10 additional images per product)

  • Gender

  • Age_group

  • Size_type & size_system

  • Material (primary materials )

  • Condition

  • Multipack


So, login to your Merchants Accounts (or get one if you don’t already have one), ensure that you are eligible and your products are showing up in SERPs. Then, sit back and enjoy some extra traffic.

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