Facebook Ads Campaign Structure


The success of your Facebook ad campaign depends on many factors, however, a crucial role plays how it is set up on the back-end.


If you haven’t yet developed a complete Facebook Ads set up for your campaigns, this is going to be extremely useful.


Well, let's get dive right into it:


  • Budget split: 70% prospecting, 30% retargeting.

  • Always exclude your remarketing from prospecting ad sets.

  • Know your time lag to purchase to determine the retargeting window.

  • Leverage Broad audiences and Interest expansion: Interest + Detailed Targeting Expansion.

  • Optimization: Always for Purchase. If you start getting less than 50 conversions a week you could duplicate it and set add to cart

  • Conversion optimization window: 7 day click + 1 day view.

  • Always use automatic placements, except for Stories campaigns.

  • Bidding: Lowest cost or value optimized.

  • CBOs with similar audiences, but avoid audience overlap.

  • No more than 15 active ad sets per account.

  • Dynamic Product Ads for retargeting VIew Content And Add To Cart audiences.

  • Let your ad sets get out of the learning phase before performances start sinking.


While that's a pretty standard and straightforward campaign structure if for any reason feel confused or need help consulting with an expert simply book a call with us HERE.

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