The success of your Facebook ad campaign depends on many factors, however, a crucial role plays how it is set up on the back-end.
If you haven’t yet developed a complete Facebook Ads set up for your campaigns, this is going to be extremely useful.
Well, let's get dive right into it:
Budget split: 70% prospecting, 30% retargeting.
Always exclude your remarketing from prospecting ad sets.
Know your time lag to purchase to determine the retargeting window.
Leverage Broad audiences and Interest expansion: Interest + Detailed Targeting Expansion.
Optimization: Always for Purchase. If you start getting less than 50 conversions a week you could duplicate it and set add to cart
Conversion optimization window: 7 day click + 1 day view.
Always use automatic placements, except for Stories campaigns.
Bidding: Lowest cost or value optimized.
CBOs with similar audiences, but avoid audience overlap.
No more than 15 active ad sets per account.
Dynamic Product Ads for retargeting VIew Content And Add To Cart audiences.
Let your ad sets get out of the learning phase before performances start sinking.
While that's a pretty standard and straightforward campaign structure if for any reason feel confused or need help consulting with an expert simply book a call with us HERE.