On our first blog post for 2020 we will continue our discussion about email remarketing.
Abandoned cart ratio is a serious problem. But do you send an email to recover that? What kind of messages should you send? And how many?
After we analyzed our current and previous clients' store and discovered what they are doing and what they are not doing. Shall we have a look at the results?
Nearly two-thirds of the stores do not include offers in their abandoned cart sequences. Simply because sending an email might just drive more conversions without including any additional offers.
Offers are included deeper in the series. So, you start with a reminder. Then try to push the sale later with an incentive. 48% of businesses send an offer within the second or third email and this is most likely the best time to get more aggressive.
Only 4% of companies optimized their offers in the sequence. This is a good chance for you to stand out. Escalating the offer delivers high ROI. Static codes are the easiest way to implement offers, and 59% of companies used it.
60% of brands send incentives to recover the cart just once or twice. That’s too little, and this also represents a chance for you to get more conversions.
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Here's this template that we suggest, that might be more useful than more stats:
First email: Just a reminder, no %.
Initial offer email.
Second offer email + scarcity
Final offer email + scarcity + urgency.
So, this template basically reflects the insights that we've got. Don’t forget to escalate the discounts and test different ones.