Here’s a “half a mill” ecom case study to start this week. It comes from one of our new clients. And while it’s definitely not rocket science, it’s certainly helpful.
Before going into the way we ran the ads, I do have to mention that the product will still be the most important part of the campaign. Let’s get to it!
+ 14 Angles.
+ 4 ad sets per each angle. So, this means 56 ad sets.
+ Mobile placement (IG, FB Feed Only).
+ 2 ads in each ad set.
+ 7 days click or 1-day view conversion window.
The 4 ad sets will have the following targeting:
USA, Canada, UK and Australia (BIG4).
Original ad set in BIG4 restricted with Engaged Shoppers behaviours.
An ad set targeting the 4 main countries.
These ad sets are running on Interest targeting.
So, you have 116 ads and 56 ad sets at this point. Let’s head to the scaling part.
+ Take the best performing ad sets and duplicate them 10 times into a CBO campaign. Budget set at $200 per day.
+ Depending on the ROAS, increase the budget at 8 am, 2 pm, 6 pm. The ROAS will depend on your margins. And don’t increase the budget more than 2x. So, if the budget is 100, don't set it over 200.
+ Once you get 50 sales per ad set, you can dupe it into a manual bidding campaign. Go for a bid 2x the margin on your product.
There you go. Got some questions or just want to go into details? Click HERE and schedule a quick 15 min strategy call with us!