3-Step Email Strategy To Make Your Customers Come Back



Hey! It’s Valentine’s Day! So, let’s have a look at this 3-step email formula shared by Joshua Chin to help you craft a campaign for Valentine’s Day and make your customers fall in love with your brand.


Step 1 - Propose: This is about setting the stage and building awareness about the upcoming celebrations. This step is important because it gets customers into the mood, rather than just bombarding them with Valentine’s Day promotions out of the blue.

You can send gift guides and sensitize your leads about the coming sale.


Step 2 - Prepare: Once the stage is set, you need to start tickling them about the special offers you’ll be running during the period.


What kind of content can you send? Here are some ideas shared by Joshua:


  • “For couples” specials like matching accessories or clothes.

  • Segment your list by gender and send ‘For her’ gift guides to males and ‘For him’ gift guides to females.

  • Valentine’s special bundles or packages.

  • Special discounts on V-Day bundles.

  • Social proof of the products that will be part of the sale.


Step 3 - Present: Time to show your deals! Send messages about the discounts and don’t forget to add some urgency. Obviously, make sure to use some Valentine’s feel to your emails’ layout.


Alright, but what can you do for the single people on your list? Again, Joshua provided some good ideas here:


  • Entice your list to celebrate Single Awareness Day and buy gifts for their single friends too.

  • Valentine’s Day isn’t just about dating. It’s about celebrating your loved ones, including their family or friends.

  • Create gift guides for sisters, brothers, moms, and dads.

  • Create a “self-love” email campaign and encourage your customers to show themselves some love!


That’s all! Unfortunately, Joshua Chin shared this post a bit late to implement it for this year, although that’s not to say that this stuff isn’t useful for any other campaigns you might be running.

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